我国中小企业该如何建立网络营销为导向的网站
Florence SONG | 九月 7, 2007我们知道，中小企业网站的建立通常的目的的为了展示公司产品、建立网络企业形象,以辅助企业开拓市场、挖掘潜在客户.可以说通过网络开拓市场从而辅助营销已经成为了企业之间的竞争要素,那么，如何才能建立一个以网络营销为导向的网站也就显得尤为重要了。
通过与同行交流以及本人的一些工作经验，在此总结一下建立中小企业网站的大概步骤.希望对正要帮助公司建立网站的朋友有所帮助。
1、策划阶段。策划阶段最基本的的是要对要建的网站要建成怎么样有一个整体的把握。也就说要对网站功能体系，运营目标，资金预算，时间进度有一个整体的规划。此阶段最重要的制定一个可行的目标，以及网站栏目规划和网站开发进度表的制订。
2.建设阶段。此阶段的主要任务是确定网站的硬件环境，软件配置，域名等。出于成本、人力资源等方面因素的考虑，一般中小企业网站并不需要自助建站，90%多的企业可以考虑租用虚拟主机或服务器租用。选用虚拟主机的时候一般要考虑空间大小、并发访问量、访问速度、数据库的配置等。在选择空间的时候大家可以参考中国主机测评网－－http://www.cnidc.com/index.php，该网站有方便的主机搜索功能以及用户点评栏，对企业选择合适的主机有一定的借鉴作用。租用了虚拟主机一般的提供商都会送一个域名，出于要保护公司网络品牌，可以将所有后缀域名如.com、.net、.cn等都注册，以防他人抢注。
3.开发阶段。根据网站策划的功能体系定位，整体规划，开发企业网站的相关功能。企业网站常用的功能有：产品展示、栏目管理、信息发布、广告管理、友情链接管理、论坛、商品排行榜、搜索查询、客户留言、会员管理、交易管理等。企业网站的开发语言有asp,php,.net等，三者开发速度都比较快，不过在安全性、速度方面asp是最差，所以一般不推荐用asp作为开发语言。在前台显示页一般用CSS+DIV来设计，可以省掉不少字符，加快页面打开速度。开发阶段有一点需要重点考虑，就是要充分考虑搜索引擎优化，一个好的网站应该利于被搜索引擎收录的，如页面静态化，代码简洁，后台有title,mata设置等。
4.测试阶段。网站测试是网站建设的一个必不可少的环节。网站测试的工作有链接测试、表单测试、兼容性测试、负载测试、安全性测试、访问速度测试、服务器反映速度测试、搜索引擎模拟抓取测试（http://www.webconfs.com/search-engine-spider-simulator.php）等。大多公司比较常用的链接测试是xunu（http://www.xunu.com/）软件。
5.发布阶段。链接测试没有问题之后可以发布网站，之后登录各搜索引擎进行推广。
至此一个适合开展网络营销的企业网站就建设完成了。要成功的开展网络营销，还有很长的一段路要走，如网站推广，网站运营等。如网站推广，单是线上推广就可以利用Blog、网摘、Rss、Email、黄页、软文、论坛、搜索引擎、分类信息、交换链接等进行，而其中的每一种推广方法又有专门的门路。所以要进行网络营销心并不能太急，还是要一点一点从基础做起。
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Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point. You obviously know what youre talking about, why throw away your intelligence on just posting videos to your site when you could be giving us something informative to read?
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