教你如何在Magento网店后台进行SEO

Florence SONG | 五月 4, 2010

如今这个互联网信息发达时代，越来越多企业或者个人都想借助电子商务销售平台去赢得市场份额，引领商机，于是网店就应运而生。由于Magento其功能强大以及其易操作性能，使得其逐渐被更多的商家认可。针对最近我们客户关注较多的SEO问题，我们在这里简单介绍一下在后台如何进行SEO操作：

第一步:打开URL优化开关，让Magento可以以一个更好看，更友好的URL形式展现。这里您只需要在Use Web Server Rewrites这栏里选择Yes。

第二步:将选好的关键字尽可能多的暴露在Magento站点上的所有页面的Title,Meta,H1上.Default Title设定了Magento中各个页面的默认的Title，也就是当程序（员）在某个Magento页面中没有指定的时候就会显示这边设置了的 Title,这样就不浪费任何一个机会来暴露关键字。其它的两个Title,无论是Prefix还是Sufix，其功能是设定Magento各页面的Title前缀和后缀都是为了加大关键字的曝光率。Default Description和Default Keywords这两个选项设置的效果是在每个页面中添加Meta，当然是在程序（员）没有设置的时候默认设置的值。
<meta name=”description” content =”Default Description” />
<meta name=”keywords” content=”Magento, e-shop, E-commerce” />
Default Robots指定spider的工作行为。
Miscellaneous scripts
Magento提供这个的用武之地我觉得除了放置Google的分析代码之类之外，还有一个妙用就是我们可以在这里放置H1标签。在这里放H1的一 个好处是它是直接跟在body标签之后的，这个位置本身就已经是优势了。不过最后不要太简单就放了H1，搜索引擎还会考虑在H1周边的文本的。如果不希望在页面上显示可以用CSS将其隐藏。要知道搜索引擎的sipder或crawler在工作时就像我们早期使用的文本浏览器，是完全忽略JS和CSS的,所以你对用户虽说是隐藏的，但是spider照样能读取到。这个设置是在所有的Magento页面都有效的。

第三步:优化页面的底部，关键字要尽量的突显在页面的开始和结尾部分，就像我们写文章一样，首尾相呼应，开头主题鲜明，结尾再次强调。你完全可以在Copyright中放入和关键相关的语句，再把它隐藏。虽然用户看不到，不过spider会看到的。Miscellaneous HTML似乎相对来说位置更重要，也可以放置和关键这相关的内容，根据实际情况再定是否需要隐藏。如果要放JS代码之类的请注意，要放在前面，把后面的位置留给关键字，Logo Image Alt同理。

第四步:在Magento网店里发布产品时，请充分利用Name , Meta Title,Meta Description,Short Description。

第五步:在向Magento上传产品图片时，要给图片添加Lable。

第六步:为Magento添加Product Tag。

第七步:将Magento站点的URL加上HTML后缀。搜索引擎毕竟不是人，所以更多的时候搜索引擎不喜欢访问动态页面，因为解析有可能出错，加上HTML后缀使得页面更有可能被spider爬行。

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magento, 搜索引擎优化（SEO）, 电子商务, 网络营销
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