浅谈一页式结账的利弊
Florence SONG | 五月 14, 2010我们所知，在网上零售业购物车被遗弃的现象时有发生，据一些公司的报告称，超过60%的结账并没有成功转化成订单。因此，要是可以挽留一小部分对商家来说都将大大提高其营业额。虽然，购物车被遗弃可以是又多方面因素造成的，我们做过一个简单调查，其中产品价格以及运输成本是导致购物车被遗弃的主因，但是紧随其后的便是购物车的易用性。为了更好地服务于我们的客户，我们想方设法助其可以减少购物车被遗弃情况的发生。其中，Ajax驱动的一页式结账，形成一个单一异步验证格式就是我们的选择。单页结账更快，更容易带来更多的客户转换。这个不难理解，我们就想想为什么在超市购物时，消费者总是选择最短货最快的收银员结账通道便可明白这个道理了。下面我们就来探讨一下这个结合Ajax技术实现的一页式结账的优缺点吧：
优点：
1.带来更多过的销售转换率
2.更好的页面加载性能，从而提高用户体验
3.客户结账过程中少了多页验证障碍，从而使客户更容易享受一个完整的购物体验
4.Ajax的使用让页面的交互性增强，从而提高了客户的体验
缺点：
1.对JavaScript的依赖性强。如果客户端禁用JavaScript，这个一页式结账将不起作用，页面将恢复到服务器端验证
2.有些浏览器并不一定能产生预期行为，因为Ajax不会刷新页面，因而浏览器的后退按钮不会讲用户返回到结账的前一步
3.Ajax需要更多的前期投资。Ajax需要更多的开发时间，因而商户需要为开发工时支付更多的成本
正如文章开头所述，只要我们恩呢个挽救少许被遗弃的购物车，让其顺利完成结账过程，那么它就能为企业带来更多的收入。权衡利弊，我们觉得一页式结账在电子商务中的应用还是很有必要的，因而我们推出的Shopmaker套餐就是实现了该功能。
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